EETech · Product ownership
Amphenol RF Website
Making a large RF product catalog easier to explore while connecting content with availability and ERP data.
Context
The project
The project joined product discovery with the realities of a catalog exceeding 11,000 items. A visitor looking for a connector, adapter, or cable assembly needs to move from a broad family to a precise part without losing the technical context. The website also needed automated tagging and connected product data rather than a collection of isolated pages.
Product perspective
The problem behind the pages
The interesting product problem was the handoff from exploration to a specific part. A catalog this broad has to help an engineer narrow the field while preserving specifications and a route to availability. That relationship between navigation, content, and connected data shaped the delivery work.
My role
What I brought together
I led an eight-person team from discovery through design, development, SEO, content, and launch. My responsibility was to keep the catalog experience, tag automation, availability API, and ERP connection moving as one delivery effort.
Discover
Translate a complex product range into navigable content and page requirements.
Connect
Coordinate tagging and availability and ERP data across the catalog.
Launch
Bring design, engineering, SEO, and content into one release.
Delivery
What the work produced
The website launched with the catalog and its connected product information. The work combined a public-facing discovery experience with the less visible systems that keep product details useful.
The website today
Explore the live experience
The current website gives a view of the product experience. It may include features and content added after my project.
- Visitors can browse RF connectors, cable assemblies, adapters, and other product families.
- Connector pages organize options, featured products, technical context, and related catalogs.
- The live site also connects product discovery with market and application content.
The journey behind this work
EETech · Turkey Office Manager & Project Manager ↗